Private label
Own-brand products, developed properly
Private label should strengthen your brand, not simply fill a shelf. We work from brief to production planning, keeping specification and packaging decisions deliberate at every stage.
Development process
Six stages, in order
Feasibility, minimum volumes, timelines and costs are assessed per project and confirmed in writing.
- 01
Product brief
We start with the outcome: the category, the shopper or operator, the format and the positioning.
- 02
Specification review
We translate the brief into a workable specification and identify what needs testing or clarifying.
- 03
Supplier sourcing
We approach producers and manufacturers whose capability fits the specification.
- 04
Packaging & brand coordination
We coordinate artwork requirements, labelling information and pack formats with your team.
- 05
Sampling & approval
Samples are reviewed against the brief before anything moves forward.
- 06
Quotation & production planning
A written quotation follows, with production and delivery planning agreed on approval.
Enquire
Share your private-label brief
The more detail you can give, the more useful our first response will be.
Private-label enquiry
Direct contact
Trade accounts, private label, distribution & global trade
trade@royaldelitefood.co.ukTelephone
020 3411 1623Private-label and own-brand projects are handled by our trade team.
Considering an own-brand range?
We will review the brief and tell you what is realistic before any commitment is made.