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Private label

Own-brand products, developed properly

Private label should strengthen your brand, not simply fill a shelf. We work from brief to production planning, keeping specification and packaging decisions deliberate at every stage.

Development process

Six stages, in order

Feasibility, minimum volumes, timelines and costs are assessed per project and confirmed in writing.

  1. 01

    Product brief

    We start with the outcome: the category, the shopper or operator, the format and the positioning.

  2. 02

    Specification review

    We translate the brief into a workable specification and identify what needs testing or clarifying.

  3. 03

    Supplier sourcing

    We approach producers and manufacturers whose capability fits the specification.

  4. 04

    Packaging & brand coordination

    We coordinate artwork requirements, labelling information and pack formats with your team.

  5. 05

    Sampling & approval

    Samples are reviewed against the brief before anything moves forward.

  6. 06

    Quotation & production planning

    A written quotation follows, with production and delivery planning agreed on approval.

Enquire

Share your private-label brief

The more detail you can give, the more useful our first response will be.

Private-label enquiry

UK or international format. Used only to respond to your enquiry.

What happens next: your brief will be reviewed and feasibility and next steps confirmed in writing. Minimum volumes, timelines and costs are assessed per project.

Direct contact

Trade accounts, private label, distribution & global trade

trade@royaldelitefood.co.uk

Telephone

020 3411 1623

Private-label and own-brand projects are handled by our trade team.

Considering an own-brand range?

We will review the brief and tell you what is realistic before any commitment is made.